Thursday, August 14, 2008

Don't Unsell -- Upsell

In the last week before the big event - Speak Your Way to Wealth - we have received a number of cancellations. We could have just given people their money back. Instead, we gave them alternatives. They were:

1. They could roll their money into a recording of the event.
2. They could let their money ride and come next year for whatever price they paid.
3. Or get a full refund, no questions asked.

Interestingly enough, we have found that most people really wanted to attend the event and they had to cancel due to family emergencies or work schedules getting in the way. So when we offered them a chance to see the event by video or by coming next year, they grabbed it!

So the tip is, don't just hurry up and give people their money back without asking questions and finding alternatives. After all, it is the experience of the event they really want, not just some cold hard cash.

The Speak Your Way to Wealth seminar is just one week away -- August 2, 2008. We have enjoyed sharing our experiences with you on this blog and we've had fun sharing some of our bloopers with you. We want to thank you for all of your time and attention and we'll be back next year with more ways you can use public speaking to grow your business.

Thanks a million,
Arvee Robinson and Lee Pound

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